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Thoughts

How We Perceive The World
Around Us


Knowledge

Reimagining Indonesia’s Healthcare Journey in 2030

In order to bridge some gaps in users’ expectations and Indonesia’s healthcare system, we attempt to reimagine the journey by looking into Indonesians’ attitude towards healthcare, the government’s equalitarian approach to its people’s health and some healthtech movements.

18 May 2020 •  6 mins  read
  • by Somia

Storytelling — Finding Research Inspiration ‘In Cold Blood’ Link
Opinion

Storytelling — Finding Research Inspiration ‘In Cold Blood’

15 Jun 2021 • 3 mins read
  • by Chin Chin Burkolter
  • Principal Consultant
Curiosity is Currency in Research Link
Tips

Curiosity is Currency in Research

22 Apr 2021 • 3 mins read
  • by Chin Chin Burkolter
  • Principal Consultant
Tips on How to ‘Listen’ Well During a User Interview Link
Tips

Tips on How to ‘Listen’ Well During a User Interview

22 Mar 2021 • 5 mins read
  • by Chin Chin Burkolter
  • Principal Consultant
Tips to Sharpen Your Research Link
Tips

Tips to Sharpen Your Research

15 Mar 2021 • 5 mins read
  • by Ukasyah Q.A.P
  • Sr. Experience Design Consultant
IDI is not the answer for everything Link
Knowledge

IDI is not the answer for everything

16 Feb 2021 • 3 mins read
  • by Ketut Sulistyawati
  • Principal Consultant
Signage and Way Finding Design Strategy: Behind the Scene Link
Knowledge

Signage and Way Finding Design Strategy: Behind the Scene

13 May 2020 • 4 mins read
  • by Anindya Fitriyanti
Making a Remote Consent and NDA Form Link
Knowledge

Making a Remote Consent and NDA Form

23 Apr 2020 • 2 mins read
  • by Somia
Remote Usability Testing Learnings Link
Knowledge

Remote Usability Testing Learnings

23 Apr 2020 • 6 mins read
  • by Somia
Tips for Running a Remote Research Link
Knowledge

Tips for Running a Remote Research

23 Apr 2020 • 7 mins read
  • by Somia
A Guide to Online Design Hackathon: Case Study on Masker Kain untuk Semua Link
Knowledge

A Guide to Online Design Hackathon: Case Study on Masker Kain untuk Semua

20 Apr 2020 • 7 mins read
  • by Michelle Natalie
How has COVID19 affected the way Indonesians live? Link
Knowledge

How has COVID19 affected the way Indonesians live?

01 Apr 2020 • 2 mins read
  • by Chin Chin Burkolter
  • Principal Consultant
Alternative Research Methods to Overcome COVID-19 Link
Knowledge

Alternative Research Methods to Overcome COVID-19

05 Mar 2020 • 2 mins read
  • by Chin Chin Burkolter
  • Principal Consultant
Usability Testing: Shut Up! Link
Knowledge

Usability Testing: Shut Up!

04 Mar 2020 • 4 mins read
  • by Somia
Trick and Tips for Service Prototyping Link
Knowledge

Trick and Tips for Service Prototyping

24 Feb 2020 • 6 mins read
  • by Anindya Fitriyanti
How COVID-19 Triggered New Behaviours in My World Link
Opinion

How COVID-19 Triggered New Behaviours in My World

18 Feb 2020 • 2 mins read
  • by Chin Chin Burkolter
  • Principal Consultant
Designers, Go Outside and Know Your User! Link
Tips

Designers, Go Outside and Know Your User!

12 Nov 2019 • 3 mins read
  • by Mateus Situmorang
Reflections from SDID19 — Service Design Indonesia Conference 2019 Link
Events

Reflections from SDID19 — Service Design Indonesia Conference 2019

30 Oct 2019 • 6 mins read
  • by Ketut Sulistyawati
  • Principal Consultant
Key Takeaways from the first Service Design Indonesia (SDID) meet up Link
Events

Key Takeaways from the first Service Design Indonesia (SDID) meet up

30 Jul 2019 • 4 mins read
  • by Ketut Sulistyawati
  • Principal Consultant
What needs to be said about Non-Disclosure Agreement and Consent in Design Research Link
Knowledge

What needs to be said about Non-Disclosure Agreement and Consent in Design Research

17 Jul 2019 • 4 mins read
  • by Somia
How to Incorporate Service Design for Digital Transformation Link
Knowledge

How to Incorporate Service Design for Digital Transformation

11 Jul 2019 • 4 mins read
  • by Somia
Understanding People’s Behaviour and Needs towards Museum — An Independent Project Link
Reviews

Understanding People’s Behaviour and Needs towards Museum — An Independent Project

18 Jun 2019 • 9 mins read
  • by Mateus Situmorang
Hardware vs Software Product Testing Link
Tips

Hardware vs Software Product Testing

03 Jun 2019 • 5 mins read
  • by Ukasyah Q.A.P
  • Sr. Experience Design Consultant
Communicating Effectively as Designers: Facts vs. Opinions Link
Knowledge

Communicating Effectively as Designers: Facts vs. Opinions

07 May 2019 • 4 mins read
  • by Chin Chin Burkolter
  • Principal Consultant
MRT Jakarta Experience Evaluation —  an Independent Study Link
Reviews

MRT Jakarta Experience Evaluation —  an Independent Study

04 May 2019 • 12 mins read
  • by Somia
User Experience, Customer Experience and Service Design: How Do You Navigate Them? Link

User Experience, Customer Experience and Service Design: How Do You Navigate Them?

02 May 2019 • 5 mins read
  • by Somia
Save Cash and Bank It! – What I’ve learnt from Service Prototyping Link
Knowledge

Save Cash and Bank It! – What I’ve learnt from Service Prototyping

18 Feb 2019 • 4 mins read
  • by Somia
Expectation Shifts and Customer Experience Trends in Financial Services Link
Knowledge

Expectation Shifts and Customer Experience Trends in Financial Services

08 Aug 2018 • 6 mins read
  • by Ketut Sulistyawati
  • Principal Consultant
Railink: Thoughts and case study (an independent study) Link
Reviews

Railink: Thoughts and case study (an independent study)

05 Jun 2018 • 9 mins read
  • by Dono Firman
  • Sr. Experience Design Consultant
Customer Experience Research from Psychological Point-of-view Link
Knowledge

Customer Experience Research from Psychological Point-of-view

14 May 2018 • 4 mins read
  • by Somia
Understanding Point of Sales System in Indonesian Small Medium Enterprise – A Case Study in Food and Beverage Industry Link
Knowledge

Understanding Point of Sales System in Indonesian Small Medium Enterprise – A Case Study in Food and Beverage Industry

06 Apr 2018 • < 1 min read
  • by Somia
Experiencing… New Straw Design Link
Reviews

Experiencing… New Straw Design

30 Mar 2018 • < 1 min read
  • by Somia
Take My Money! An early 2018 reflection on customer’s spending and the financial industry Link
Knowledge

Take My Money! An early 2018 reflection on customer’s spending and the financial industry

26 Mar 2018 • 5 mins read
  • by Somia
Dissecting Empathy Link
Knowledge

Dissecting Empathy

05 Feb 2018 • 4 mins read
  • by Somia
My Greatest UX Project: Parenting Link
Knowledge

My Greatest UX Project: Parenting

04 Feb 2018 • 5 mins read
  • by Somia
Learnings from working on digital financial solution in Indonesia Link
Knowledge

Learnings from working on digital financial solution in Indonesia

01 Feb 2018 • 5 mins read
  • by Ukasyah Q.A.P
  • Sr. Experience Design Consultant
Tips for Successful Field User Research — Part 1: Planning Link
Knowledge

Tips for Successful Field User Research — Part 1: Planning

19 Jan 2018 • 3 mins read
  • by Ketut Sulistyawati
  • Principal Consultant
Reflecting on 2017 and welcoming 2018! Link
Behind the Scene

Reflecting on 2017 and welcoming 2018!

26 Dec 2017 • 2 mins read
  • by Somia
Dear Diary… Link

Dear Diary…

09 Oct 2017 • 4 mins read
  • by Somia
Beyond the Musical Experience of Soundrenaline Link
Reviews

Beyond the Musical Experience of Soundrenaline

05 Oct 2017 • 5 mins read
  • by Somia
Lessons learnt wearing three hats: in-house designer, consultant, and entrepreneur Link
Behind the Scene

Lessons learnt wearing three hats: in-house designer, consultant, and entrepreneur

12 Sep 2017 • 4 mins read
  • by Ketut Sulistyawati
  • Principal Consultant
UX and Literature Link
Knowledge

UX and Literature

11 Sep 2017 • 4 mins read
  • by Somia
Narrative Approach in Qualitative Link
Knowledge

Narrative Approach in Qualitative

24 Aug 2017 • 5 mins read
  • by Somia
Let’s Jam with us at Bali Service Jam 2017! Link
Events

Let’s Jam with us at Bali Service Jam 2017!

03 Feb 2017 • < 1 min read
  • by Ketut Sulistyawati
  • Principal Consultant
Reflection of 2016 and Welcoming 2017 Link
Behind the Scene

Reflection of 2016 and Welcoming 2017

23 Dec 2016 • 3 mins read
  • by Somia
Pasar Badung Discovery Research Link
Knowledge

Pasar Badung Discovery Research

20 Dec 2016 • < 1 min read
  • by Somia
E-commerce Site UX Review: Bhinneka.com Link
Knowledge

E-commerce Site UX Review: Bhinneka.com

24 Nov 2016 • 9 mins read
  • by Somia
Think, Learn, Do at Service Design Hong Kong Link
Knowledge

Think, Learn, Do at Service Design Hong Kong

02 Nov 2016 • 4 mins read
  • by Somia
Applying Service Design to the Domestic Help Industry Link
Knowledge

Applying Service Design to the Domestic Help Industry

02 Nov 2016 • 2 mins read
  • by Somia
Upcoming UX Events in 2017 Link
Events

Upcoming UX Events in 2017

20 Oct 2016 • 4 mins read
  • by Somia
The Myth of Happiness by Sonja Lyubomirsky Link
Reviews

The Myth of Happiness by Sonja Lyubomirsky

01 Oct 2016 • 2 mins read
  • by Ukasyah Q.A.P
  • Sr. Experience Design Consultant
The State of UX Profession in Indonesia Link
Knowledge

The State of UX Profession in Indonesia

09 Sep 2016 • < 1 min read
  • by Ukasyah Q.A.P
  • Sr. Experience Design Consultant
UX Events in Asia for the Rest of 2016 Link
Events

UX Events in Asia for the Rest of 2016

02 Sep 2016 • 2 mins read
  • by Chin Chin Burkolter
  • Principal Consultant
UXSG Meetup #25 Topic: Followup Metrics to Measure UX Design Solutions Link
Events

UXSG Meetup #25 Topic: Followup Metrics to Measure UX Design Solutions

22 Jun 2016 • 2 mins read
  • by Chin Chin Burkolter
  • Principal Consultant
Ketut Sulistyawati as the top 27 females who elevated Asia’s tech ecosystem Link
News

Ketut Sulistyawati as the top 27 females who elevated Asia’s tech ecosystem

10 Mar 2016 • < 1 min read
  • by Somia
UX for Startups? Somia gives UX training for Ideabox entrepeneurs Link
Events

UX for Startups? Somia gives UX training for Ideabox entrepeneurs

24 Dec 2015 • 2 mins read
  • by Somia
Banking App UX Review: CIMB Clicks (Malaysia) and Go Mobile (Indonesia) Link
Knowledge

Banking App UX Review: CIMB Clicks (Malaysia) and Go Mobile (Indonesia)

01 Oct 2015 • 7 mins read
  • by Somia
Key Ingredients to Good Mobile UX Link
Knowledge

Key Ingredients to Good Mobile UX

01 Oct 2015 • < 1 min read
  • by Ketut Sulistyawati
  • Principal Consultant
Lutfi’s Internship Experience at Somia Link
Behind the Scene

Lutfi’s Internship Experience at Somia

15 Sep 2015 • 3 mins read
  • by Somia
5 Things to Consider When Doing Intercept Interview Link
Knowledge

5 Things to Consider When Doing Intercept Interview

11 May 2015 • 2 mins read
  • by Somia
Serious Hacking for Mobile Usability Testing Link
Knowledge

Serious Hacking for Mobile Usability Testing

15 Apr 2015 • < 1 min read
  • by Somia
The Foodie Journey Link
Events

The Foodie Journey

07 Mar 2015 • 2 mins read
  • by Somia
DIY UX Audit Link
Knowledge

DIY UX Audit

02 Mar 2015 • < 1 min read
  • by Ketut Sulistyawati
  • Principal Consultant
Behind the scene of interaction design review Link
Behind the Scene

Behind the scene of interaction design review

26 Jan 2015 • < 1 min read
  • by Somia
The Importance of Customer Reactions Link
Knowledge

The Importance of Customer Reactions

13 Jan 2015 • < 1 min read
  • by Somia
Sharing a Love of Street Food Link
Events

Sharing a Love of Street Food

04 Jan 2015 • 2 mins read
  • by Somia
UX Events in 2015 Link
Events

UX Events in 2015

04 Jan 2015 • < 1 min read
  • by Somia
Sketching Link
Behind the Scene

Sketching

02 Jan 2015 • < 1 min read
  • by Somia
Somia end of year trip to Ubud Link
Behind the Scene

Somia end of year trip to Ubud

29 Dec 2014 • 3 mins read
  • by Somia
Stripping UX Back to the Bare Minimum Link
Knowledge

Stripping UX Back to the Bare Minimum

19 Dec 2014 • 3 mins read
  • by Ketut Sulistyawati
  • Principal Consultant
UX Myths Link
Events

UX Myths

09 Dec 2014 • < 1 min read