Tips
Link
Curiosity is Currency in Research
A few weeks ago, I was filled with excitement to be on field again, meeting people and getting my hands dirty once again on a 1:1 interview …
Link
Tips on How to ‘Listen’ Well During a User Interview
You have got the research approach, methodology nailed, recruited the right respondents, crafted your discussion guide and ready to go on …
Link
Tips to Sharpen Your Research
Photo by Malte Wingen on Unsplash Product development teams already know the importance of doing research, either an evaluative research …
Link
Designers, Go Outside and Know Your User!
Field research to Jambi to understand the last mile community. Photo by Somia CX Designers, mostly known, …
Link
Hardware vs Software Product Testing
As you might already know, Somia CX is a client based consultancy, therefore it’s natural for us to get various type of …
