We finally managed to do the first UX Meet Up in Indonesia. It was held on 24 August 2013 in XM Gravity office, Jakarta.

This Meet Up was organized in collaboration with Qonita Shahab (UX Expert and PhD candidate), Cipta Pratama (XM Gravity), and Naning Utoyo (McCann Worldgroup).

It was a delight to see the growing interest in this field in Indonesia.
(Sulis’s note: Personally, I always thought it’s going to be hard moving back to Indonesia and still do what I did back then. But I am pleasantly surprised by the enthusiasm and support of the people whom I’ve come across so far. And furthermore, to finally see that we will have a community to grow this area in our beloved country.)


Overwhelming responses

It started by a random conversation, and we set the date for the informal meetup. Despite of the lack of marketing, we were very surprised by the overwhelming responses that we get. Due to the limited space, we could only invite 25 out of more than 70 people who registered. Those who registered came from various disciplines, including UX designers, visual designers, front end and back end developers, CEOs and startups.

Presentations and Sharing

The 3 hours meetup was divided into 3 sessions: 1. Presentation, 2. Sharing by community, and 3. Brainstorming session.

The presentations were given by Qonita on how to get started in UX, Cipta on his experience in UXSG conference, Sulis on lessons learnt from academic, in-house, and consultancy (check out the slides below), and Marshall and Adit on the importance of UX from a Venture Capitalist (VC) perspective.

Sulis – UX Indonesia Meetup 24 Aug 2013 from Ketut Sulistyawati

Challenges defined by the community

In the second session, the attendees shared their pain points and challenges in applying and advocating UX. Common issues were around the lack of awareness, poor understanding of what UX is, and the difficulty to get research data. Many peers also expressed concern that UX is often equalized as creating wireframes, while in fact it covers broader area of research, strategy, and design. Also, the perception that UX process will add extra cost and time, due to the lack of understanding on the importance and potential return on investment (ROI) through good UX process.

How to improve UX Awareness in Indonesia

In the last session, we divided ourselves into five breakout groups to brainstorm on “how to improve UX awareness in Indonesia”.

Education was identified to be most important factor. First is to increase the skill set of UX designers through sharing sessions, workshops or conferences. Second is to educate stakeholders on the importance of UX and its impact on the business. Third is to spread it to the general public. Academic can also play an important role in this.

In order to address the above, there needs to be UX evangelists. And these evangelists have to speak the same language and spread the same message. Therefore, we’ve identified the need for a guidebook or other forms with similar purposes: to define what is UX, job and skill set requirements, and how to communicate this effectively.

Finally, we also noted that the appreciation of UX should be embedded in our everyday lives. Taking small steps can bring us a long way. With this regard, one of the group has created a Facebook page dedicated to point out bad UX design that is begging for fixes. Check this out: #MohonRevisi (

It has been a successful event

We are proud to be a part of this. Thank you for all who supported this event, who came and contributed to this meet up, to XM Gravity for the sponsorship, and to those who have volunteered to continue this effort towards advocating UX in Indonesia. See you in the next event!