About

Transforming insights
into innovations

We are a multidisciplinary team of designers passionate about solving problems by delivering meaningful and actionable insights to impact lives and businesses.

Mission

To create a positive impact on society through thoughtful innovation of product and service experiences.

Story

Somia means elevating to a higher level. Founded in 2012, we specialize in the design innovation field in Indonesia, Singapore and around the region.

Equipped with multidisciplinary team of researchers, designers and strategic thinkers, Somia has been consistently helping local and international companies to touch people’s lives by innovating and improving experiences.

 

 

Approach

With human-centered design as our core approach, everything we design starts and ends with the customers and business in mind. We listen actively to our customers, understand the local context and gain deep insights.
We transform insights into an innovative strategy detailing actionable next steps for the client. We rapidly test to ensure the design solutions we recommend are impactful, technically feasible and easy to use for customers.

Join the
Somia Family

We are always on the lookout for outstanding talents with unique vision to create impact.

Meet Our Team

Somia is made up of a team of passionate strategists and designers from diverse backgrounds and specialities, joining hands to designing a better world. We believe that true innovation lies with connecting all the dots and seeing opportunities from different perspectives. We are a fun-loving and reflective bunch, dedicated to engage and innovate in order to leave a positive impact.

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Director, Principal Consultant

Sulis has over 16 years of experience in User Research, Strategy and Design. She received her Bachelor degree in Product Design and PhD in Human Factors from Nanyang Technological University, Singapore, and Executive MBA from Quantic School of Business and Technology. She has consulted international clients on product, digital to service experiences.

Beyond the above

Sulis has a dog who owns her. She wants to discipline him but would shower him with hugs two seconds after scolding him.

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Director, Principal Consultant

Chin Chin graduated from Queensland University of Technology, Australia. Throughout her design career in the past 20 years, her primary focus and interest has evolved from a pure product-based user interaction design to a 360 user experience that spans from product to user interaction to retail design.

Beyond the above

Chin is slave to her two cats. When she is not working, she is serving them by being their play thing and serving them food.

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Sr. Experience Design Consultant

Dono earned his degree in Industrial Engineering from Parahyangan University in Bandung, Indonesia, and Audio Engineering in London, UK. He did a Master degree in Strategic Design in Politecnico di Milano, Italy. Having a diverse and multidisciplinary background brings unique perspectives to his ways to solve problems.

Beyond the above

Dono senses sound as important as images and words to heighten memorable experiences. He occasionally composes sound for motion pictures.

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Sr. Experience Design Consultant

Coming from graphic design background, Uka is drawn into user experience field due to his long interest in how the human mind works. Uka completed his magister degree in Design at ITB, with previously studied Visual Communication Design majoring in Advertising at the same Institution.

Beyond the above

Uka has been trying to establish communication with cats since he was studying, with little response from the felines though. But he keeps trying!

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Sr. Experience Design Consultant

After graduated from Visual Communication Design, ITB, Mateus spent 4 years in design agency, NGO and media industry, providing different exposure to enrich his point of views. His interest in social development brought him to Rote Ndao, NTT, to empower grassroot education with Indonesia Mengajar. In Somia, Mateus help companies gather insights from rural and last mile community that lead to better innovation.

Beyond the above

Any time on the weekend, you can find him sketching around museums and parks.

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Sr. Experience Design Consultant

After received his Bachelor degree of Information System from Bina Nusantara University, Kevin has been involved in product research, advisory, and management for 7 years. His exposure in both private and public sector brings him to believe that listening closely to people’s story may uncover surprising opportunity area for organisations to move forward and grow.

Beyond the above

Kevin has knitting as his creative outlet. Other than the wearable results, he finds the process therapeutic. If you have the same interest, don’t hesitate to ping him!

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Sr. Experience Design Consultant

Previously worked as a creative strategist in advertising industry, Michelle graduated with a degree in Media and Communication from University of Sydney, Australia. Her curiosity on technology, human and design has led her to attend Master in Digital Management in Hyper Island UK. Michelle is also passionate about art, culture and creating a meaningful user experience for the community.

Beyond the above
 
Michelle has a playlist for every moment of the week and occasionally make random ones like slow sunday or cleaning motivation playlist.

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Sr. Experience Design Consultant

Having a bachelor degree in Communication Visual Design and Master of Design from Institut Teknologi Bandung enables Andra to deep dive into the world of digital design in graphic, multimedia and interaction. With nearly 8 years of working experience, Andra has gained various knowledge in the design field and still continues to explore her craft in various industries to give a considerable impact not just to the product but also to the people that are involved in building it. Andra previously worked at Traveloka as User Interface Designer.

Beyond The Above

Andra loves the sound of the rain, it’s her music in living by the present and smell the rain. Yes, That pleasant, earthy smell of rain makes you feel right at home under the blanket.

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Sr. Experience Design Consultant

Graduated from visual communication design ITB enabled Hima to explore the graphic design and interaction design world. With nearly 7 years of working experience, Hima gained a lot of knowledge of product design and development, especially in her working days at Traveloka. Hima is also passionate about arts, foods, and culture. Currently, she is exploring the social impact of digital products.

Beyond The Above

Hima eats books read ramen

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Experience Design Consultant

Earned his Degree from ITB in Industrial Design, Nathan had research experiences from his past product development projects such as from Casio Electronics development project, NGO, and his previous work as Internet Assessor. He is eager to explore further how things work and interacts while working on the design research projects.

Beyond the above

Nathan is a self-proclaimed professional hoarder. He used to rent a place in Bandung to collect his hoarding trophies and planning to quit anytime soon. But he does nothing to actually achieve it. Someone please contact Marie Kondo!

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Experience Design Consultant

Anin has a master degree in Product Service System Design from Politecnico di Milano, and bachelor and professional degree in architecture. During her master study she also joined a parallel multidisciplinary program called Alta Scuola Politecnica and has various experiences such as designer in residence in Cube Design Museum – Kerkrade, researcher in Polimi DESIS Lab (Design for Sustainability and Social Innovation) and worked with Indonesian Trade Promotion Center, Milan.

Beyond the above

Anin loves sports. She likes to join or persuade other Somian to do sports together. From playing badminton, running and the recent one is swimming!

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Experience Design Consultant

Krisan has earned her bachelor in Graphic Design from NAFA and Industrial Design from The Hague University of Applied Sciences. After graduated, she has experienced as an information designer in wayfinding and environmental graphic design studio in the Netherlands. The interlace between digital and physical product interaction has always amused her design decision. She is looking forward to explore and design visual elements that spark the whole service experience for users.

Beyond the above

Besides painting on her own clothes and wear them, Krisan can handle spicy food really well. She is always ready for spicy ramen competition whoever challenges her.

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Experience Design Consultant

Graduated from Brawijaya university with informatics engineering degree, Gilang found that the field of design has successfully piqued his curiosity and interest. Participating in various national competitions and gaining experience from several different companies makes him even more thirsty to explore the human side of product development. He genuinely enjoys its whole process, from conducting research up to designing, to deliver an impactful solution.

Beyond the above

To boost up his energy Gilang would love to hop into a quick FPS match, or talking about science and the marvel universe. Ssstt, this is only for us that he’s a part-timer Sherlockian too.

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Experience Design Consultant

Completed her degree from Product Design in Institut Teknologi Bandung, Rayi developed a keen interest in human and social aspects of design. Before joining Somia, she has helped on various projects from two research labs. Her experience in practicing design research and ethnography methods makes her always aimed to answer people’s needs with convenient solutions.

Beyond the above

Rayi likes to walk. She finds comfort when silently wandering from one alley to another without knowing where it ended.

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Research Operations

While attended bachelor of human resource management in Atma Jaya University, Daniel spent 4.5 years in a market research agency. Once graduated, he spent 5 months in UX research ops to enrich his point of view & refine his expertise on project operation and recruitment management. Daniel previously worked at Marktalent as a research executive and Bukalapak as UX research ops. He is passionate about observing trends and emerging youth lifestyles.

Beyond the above

Daniel used to love hiking and mountain expeditions, but his current lifestyle and lack of physical strength do not support his hobby anymore. He currently dedicates his time to watch anime series and movie every weekend.

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Finance and Administration

Graduated with a degree in Economic Management, Gita spent 6 years experience managing a multi-corporate business operation and was part of collaborating to develop an optimal budget requirement.In Somia, Gita handles financial reporting and budget forecasting. Additionally, she develops and implements new and improved financial policies based on extensive research findings.

Beyond the above

Waterfalls energize Gita. She also loves unplanned travels. She might invite you to join her on a trip when you meet her!

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