Due to the confidential nature of our work, we are unable to show details for every project. Here are a few representative highlights from our work.


Save Cash and Bank It!

Research . Service Design

Challenge How might we get people to save their money in a Bank? Bank BRI (Bank Rakyat Indonesia) wants to increase CASA (Current Account Savings Account) for the micro-segments. The approach is to solve financial inclusion for those segment through developing value proposition as well as developing products and services to get customers to save […]

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OpenGov Jam

Training & Workshops

We worked closely with Kantor Staf Presiden (KSP) and Open Government Indonesia (OGI) to brainstorm ways to exercise collaboration between government and public participants.

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Kaskus Experience Blueprint

Digital Interaction . Research . Strategy

Kaskus is the largest online community in Indonesia. Kaskus engaged Somia to deliver a strategic experience blueprint across their product portfolio. Through extensive research with stakeholders, users, combined with social and technology trends, we delivered a strategic blueprint for their products, and developed the interaction details for one of their product across desktop, mobile web, iOS, and Android.

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Mother & Child Hospital Experience

Research . Service Design . Strategy

We helped a mother and child hospital to evaluate their customer experience, the internal process, and competitive landscape to identify pain points, new opportunities, and come up with a process that their internal team can adopt for continuous innovation.

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Banking Touchpoints


One of the leading bank is redesigning its digital touchpoints to create consistent experience to its customers, including ATM, internet banking, and mobile banking. We were engaged to conduct usability testing with customers in Jakarta and Medan, to identify potential experience issues and concerns, and provide recommendations for improvements before the products are further developed and launched.

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  • Artboard 1
  • web-17
  • web-27
  • BRI logo
  • BTN logo
  • web-18
  • web-19
  • Uber logo
  • web-21
  • web-20
  • web-09
  • web-22
  • web-23
  • web-29
  • web-10
  • web-11
  • web-12
  • web-16
  • web-13
  • web-15
  • web-24
  • web-28
  • web-36
  • web-35

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