Thoughts
Be inspired by what the team has been thinking about, in all areas of experience design.
Take My Money! An early 2018 reflection on customer’s spending and the financial industry
image from http://knowyourmeme.com/memes/shut-up-and-take-my-money The year 2017 has been an interesting year. I’ve managed to get my …
Dissecting Empathy
In my line of work, the word “Empathy” gets thrown out a lot. We all have quick and easy definition on what’s the meaning of the …
My Greatest UX Project: Parenting
The first few months of raising my son, I was overwhelmed. I questioned myself whether I still could or wanted to do professional work. My …
Learnings from working on digital financial solution in Indonesia
The first project related to finance that we did was 4 years ago, coming from an established bank. Ever since, we’ve been working on …
Tips for Successful Field User Research — Part 1: Planning
Conducting user research in the field where we can directly observe, engage, and immerse ourselves in the users natural environment can …
Reflecting on 2017 and welcoming 2018!
Another year has passed, and again, it has been a wonderful year full of learning and exciting new experiences for us at Somia. Reflecting …
Dear Diary…
If diary is a piece of record to spell one’s heart out, then diary study attempts to extract one’s feeling towards interacting with a …
Beyond the Musical Experience of Soundrenaline
Soundrenaline music festival has been around for more than a decade. Now that I think about it, I have evolved from a teenager who …
Lessons learnt wearing three hats: in-house designer, consultant, and entrepreneur
Looking back to more than a decade ago, I can see my naive self eager to make a difference and make an impact through experience design. …
