Services

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Although it may seem faster to solve a customer problem right away, you may lose the opportunity to target the real needs if you don’t understand the root cause. We discover insights about your customers, business, and technology.

 

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Research and Audit

Key to delivery meaningful experiences is a deep understanding of the target customers, the business, and the socio-technical trends.

Scope

User Interviews & Ethnography
Co-creation Research
Competitive Review
Expert Heuristics Evaluation
Trends Analysis

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Experience Strategy

We use the insights to create experience strategies and roadmap to meet the customer needs and business goals, while ensuring that they are technically feasible.

Scope

Personas & Scenarios
Service Experience Blueprint
Ideation & Concept Development
Design Principles & Requirements
Design & Creative Direction

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Experience Design

We translate the strategy into design, including the information structure, workflow and user interaction with products, digital applications, spaces, and services.

Scope

Information Architecture
Sketching and Prototyping
User Interface Design
Service Design
Space Design

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User Testing

We engage actual users to evaluate the prototype or solution and use the findings to iterate continuously to optimize our design solutions.

Scope

Usability Testing
Navigation Testing
User Diaries
Shadowing

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Training

We run in-house and public training to develop capabilities and skillset of team members and raise awareness amongst the management team.

Scope

UX Training
CX Training
Coaching Program
Innovation Workshop

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Building CX Team

We help companies build and set up in-house UX / CX team and handhold the team until they are ready to work independently.

Scope

UX /CX Team Requirements
Team Structure & Job Roles
UX / CX Measurement Metrics
Coaching Sessions



Client Thoughts

Ardy Alam

Chief Product Officer, Kaskus

“Somia brought fresh perspectives in our journey of transformation. Using effective methods to gather users’ and stakeholders’ insights, we were able to improve monetization without sacrificing the products’ UX.”

I Made Harta Wijaya

VP Service Experience Management (2013), XL Axiata

“Somia brings with them the rare expertise in drawing deep customer understanding, which leads to better customer journey design and improve business performance. For instance, their recommendation in changing one word in the menu resulted in big increase in the measured customer engagement within days.”

Dr Ida Bagus Semadi Putra, Sp.OG

President Director, Puri Bunda Hospital

Somia clearly demonstrated to us how to design products, services, and solutions by involving customers / users through the approach of design thinking / design sprint, which resulted in solutions that are quick to implement, cost-efficient, and fit the user needs. New initiatives derived from this process gained positive responses from patients, visitors, doctors, and staff.
Somia is a reliable partner for implementing customer experience. It’s worth the investment for customer-oriented companies

Olivier Plante

Associate, Innova Partners, Spain

“Somia is a very recommendable, professional, friendly and very determined team. They have helped us achieve an important part of our global study. Our client was delighted and this is what we look for in a collaborator. We will definitely work together with them again!”

Marcel Takagi

Head of User Experience, JobsDB, Hong Kong

“I fully recommend Sulis as a very professional UX consultant, who really understands how to generate powerful insights from user research and transform them into great concepts. Besides she is a wonderful person whom I always enjoy working with.”

Ronnie Taufani

Vice Precident, Head of Marketing Services, Permata Bank

“I am very pleased working with Sulis. She demonstrated strong work ethic with excellent passion and focus. As a UX expert, she brings with her one of the most important skill that I appreciate from a consultant: listening skill. Coupled that with excellent research that she did prior to the meeting – it means she came well prepared – she’s truly the right choice to work with. I highly recommend Sulis and would love to work with her again in future projects.”

Samantha Sun

Product Manager, EF Education First

“It was my absolute pleasure working with Somia. Sulis, and her team of experts went above, and beyond; delivering actionable insights that we were able to put directly to production. To truly understand your business, I highly recommend that you leave your biases behind, and any pre-conceived notions of what you ‘know’ about your business, and join the team out in the field. The team will help you see what you really need to know. It was above all, a fun, and an immensely rewarding experience, and I very much look forward to working with Somia again. Thanks Sulis, and team.”

Rima Sjoekri

Director, Rasamasa

“When we first developed and designed Rasamasa, it felt like some kind of a crazy and random process that had to end up in a neat structure for our developer. Halfway through our design, I was introduced to the idea of User Experience by Somia. The idea was so much welcomed that we were willing to throw our first hard work on the design, and restarted. That was Rasamasa 1.0. Now, we’re about to go into Rasamasa 3.0, which is a matter of building on and enhancing the same logic with Somia Customer Experience.”

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