Although it may seem faster to solve a customer problem right away, you may lose the opportunity to target the real needs if you don’t understand the root cause. We discover insights about your customers, business, and technology.
Research and Audit
Key to delivery meaningful experiences is a deep understanding of the target customers, the business, and the socio-technical trends.
User Interviews & Ethnography
Expert Heuristics Evaluation
We use the insights to create experience strategies and roadmap to meet the customer needs and business goals, while ensuring that they are technically feasible.
Personas & Scenarios
Service Experience Blueprint
Ideation & Concept Development
Design Principles & Requirements
Design & Creative Direction
We translate the strategy into design, including the information structure, workflow and user interaction with products, digital applications, spaces, and services.
Sketching and Prototyping
User Interface Design
We engage actual users to evaluate the prototype or solution and use the findings to iterate continuously to optimize our design solutions.
We run in-house and public training to develop capabilities and skillset of team members and raise awareness amongst the management team.
Building CX Team
We help companies build and set up in-house UX / CX team and handhold the team until they are ready to work independently.
UX /CX Team Requirements
Team Structure & Job Roles
UX / CX Measurement Metrics
We uncover customer and business insights and translate them into experience strategy and design.
Chief Product Officer, Kaskus
“Somia brought fresh perspectives in our journey of transformation. Using effective methods to gather users’ and stakeholders’ insights, we were able to improve monetization without sacrificing the products’ UX.”
I Made Harta Wijaya
VP Service Experience Management (2013), XL Axiata
“Somia brings with them the rare expertise in drawing deep customer understanding, which leads to better customer journey design and improve business performance. For instance, their recommendation in changing one word in the menu resulted in big increase in the measured customer engagement within days.”
Dr Ida Bagus Semadi Putra, Sp.OG
President Director, Puri Bunda Hospital
Somia clearly demonstrated to us how to design products, services, and solutions by involving customers / users through the approach of design thinking / design sprint, which resulted in solutions that are quick to implement, cost-efficient, and fit the user needs. New initiatives derived from this process gained positive responses from patients, visitors, doctors, and staff.
Somia is a reliable partner for implementing customer experience. It’s worth the investment for customer-oriented companies
Associate, Innova Partners, Spain
“Somia is a very recommendable, professional, friendly and very determined team. They have helped us achieve an important part of our global study. Our client was delighted and this is what we look for in a collaborator. We will definitely work together with them again!”
Head of User Experience, JobsDB, Hong Kong
“I fully recommend Sulis as a very professional UX consultant, who really understands how to generate powerful insights from user research and transform them into great concepts. Besides she is a wonderful person whom I always enjoy working with.”
Vice Precident, Head of Marketing Services, Permata Bank
“I am very pleased working with Sulis. She demonstrated strong work ethic with excellent passion and focus. As a UX expert, she brings with her one of the most important skill that I appreciate from a consultant: listening skill. Coupled that with excellent research that she did prior to the meeting – it means she came well prepared – she’s truly the right choice to work with. I highly recommend Sulis and would love to work with her again in future projects.”
Product Manager, EF Education First
“It was my absolute pleasure working with Somia. Sulis, and her team of experts went above, and beyond; delivering actionable insights that we were able to put directly to production. To truly understand your business, I highly recommend that you leave your biases behind, and any pre-conceived notions of what you ‘know’ about your business, and join the team out in the field. The team will help you see what you really need to know. It was above all, a fun, and an immensely rewarding experience, and I very much look forward to working with Somia again. Thanks Sulis, and team.”
“When we first developed and designed Rasamasa, it felt like some kind of a crazy and random process that had to end up in a neat structure for our developer. Halfway through our design, I was introduced to the idea of User Experience by Somia. The idea was so much welcomed that we were willing to throw our first hard work on the design, and restarted. That was Rasamasa 1.0. Now, we’re about to go into Rasamasa 3.0, which is a matter of building on and enhancing the same logic with Somia Customer Experience.”