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We turn customer and business insights, into experience strategy and design. Read more

  • Research


  • Strategy


  • Experience Design

    Experience Design

  • Testing


  • Training


  • Building CX Team

    Building CX Team


It is easy to solve an immediate customer problem, but there may be an oversight on the root cause. Together with you, we help find your customers’ real needs.
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OpenGov Jam

OpenGov Jam

Challenge The idea of open government supposedly enforces government to be more transparent and gives way for public to participate. How …

Kaskus Experience Blueprint

Kaskus Experience Blueprint

Challenge How might we monetize Kaskus without sacrificing user experience? Identify opportunities with Kaskus product range (Jual …

Mother & Child Hospital Experience

Mother & Child Hospital Experience

Challenge Evaluate the customer experience of the mother and child hospital, and identify opportunity areas and priorities. Coach …

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Ardy Alam

Chief Product Officer, Kaskus

“Somia brought fresh perspectives in our journey of transformation. Using effective methods to gather users’ and stakeholders’ insights, we were able to improve monetization without sacrificing the products’ UX.”

I Made Harta Wijaya

VP Service Experience Management (2013), XL Axiata

“Somia brings with them the rare expertise in drawing deep customer understanding, which leads to better customer journey design and improve business performance. For instance, their recommendation in changing one word in the menu resulted in big increase in the measured customer engagement within days.”

Dr Ida Bagus Semadi Putra, Sp.OG

President Director, Puri Bunda Hospital

Somia clearly demonstrated to us how to design products, services, and solutions by involving customers / users through the approach of design thinking / design sprint, which resulted in solutions that are quick to implement, cost-efficient, and fit the user needs. New initiatives derived from this process gained positive responses from patients, visitors, doctors, and staff.
Somia is a reliable partner for implementing customer experience. It’s worth the investment for customer-oriented companies

Olivier Plante

Associate, Innova Partners, Spain

“Somia is a very recommendable, professional, friendly and very determined team. They have helped us achieve an important part of our global study. Our client was delighted and this is what we look for in a collaborator. We will definitely work together with them again!”

Marcel Takagi

Head of User Experience, JobsDB, Hong Kong

“I fully recommend Sulis as a very professional UX consultant, who really understands how to generate powerful insights from user research and transform them into great concepts. Besides she is a wonderful person whom I always enjoy working with.”

Ronnie Taufani

Vice Precident, Head of Marketing Services, Permata Bank

“I am very pleased working with Sulis. She demonstrated strong work ethic with excellent passion and focus. As a UX expert, she brings with her one of the most important skill that I appreciate from a consultant: listening skill. Coupled that with excellent research that she did prior to the meeting – it means she came well prepared – she’s truly the right choice to work with. I highly recommend Sulis and would love to work with her again in future projects.”

Samantha Sun

Product Manager, EF Education First

“It was my absolute pleasure working with Somia. Sulis, and her team of experts went above, and beyond; delivering actionable insights that we were able to put directly to production. To truly understand your business, I highly recommend that you leave your biases behind, and any pre-conceived notions of what you ‘know’ about your business, and join the team out in the field. The team will help you see what you really need to know. It was above all, a fun, and an immensely rewarding experience, and I very much look forward to working with Somia again. Thanks Sulis, and team.”

Rima Sjoekri

Director, Rasamasa

“When we first developed and designed Rasamasa, it felt like some kind of a crazy and random process that had to end up in a neat structure for our developer. Halfway through our design, I was introduced to the idea of User Experience by Somia. The idea was so much welcomed that we were willing to throw our first hard work on the design, and restarted. That was Rasamasa 1.0. Now, we’re about to go into Rasamasa 3.0, which is a matter of building on and enhancing the same logic with Somia Customer Experience.”


Hear & see what what are on our mind recently. Read more

Tips for Successful Field User Research — Part 1: Planning
Tips for Successful Field User Research — Part 1: Planning

Tips for Successful Field User Research — Part 1: Planning

Conducting user research in the field where we can directly observe, engage, and immerse ourselves in the users natural environment can …

Reflecting on 2017 and welcoming 2018!
Reflecting on 2017 and welcoming 2018!

Reflecting on 2017 and welcoming 2018!

Another year has passed, and again, it has been a wonderful year full of learning and exciting new experiences for us at Somia. …

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